The Control Roadshow is aimed primarily
at the Industrial Instrumentation & Control and Automation market place,
providing a networking forum for suppliers and end users. The show moves
between industrial centres around South Africa on a routine basis and beyond
the borders on specific projects if commercially viable.
The format of the show is kept simple
in that all stands are restricted to a 4 meter by 2 meter area and
are free to utilize this space as they choose without interfering
with other exhibitors.
While the goal is to always place
each exhibitor against a backing wall or screen surface, side screen walls
on the stand space are not used in this format of exhibition. The organisers
provide all exhibitors at each stand with two trestle tables and two chairs,
table cloths and a single power socket : single-phase.
Visitor promotion to these exhibitions
is carried out in various ways:
1. The shows are promoted via advertisements
in the What’s New in Processing magazine.
2. An electronic invitation is compiled
and circulated to exhibiting companies at least one month before the event.
They are encouraged to distribute the invitation via their databases.
3. A bulk personalised email invitation
is distributed to the organisers’ existing databases.
4. Social media sites such as LinkedIn
and Facebook are also utilised.
Prior to the event, visitors are
encouraged to pre-register online. On the day of the event, registrations
are gathered at the door. This registration list is the core value of the
event and is controlled very carefully. To add value for the exhibitors,
the lists are circulated back to exhibiting companies only for the specific
event they participated in. These lists have and never will be sold on or
rented for unsolicited promotions.